About Video Blogging
If you’re an online business owner, and you’re not into videos, then you are gimping your enterprise. The fact is, videos are the future of Internet marketing, and that future has arrived. Let’s take a look at the reasons why you should seriously consider videos for your online marketing endeavors.
- People respond more to videos. They are more appreciative of what they can actually hear and see, after all, instead of what they can only read. Even during the age of the Internet, people have been responding more to TV spots compared to print ads. There were even campaigns that integrated VHS tapes with their direct mails in order to improve conversion. In a study conducted by the Wharton School of Business, it was revealed that videos increase conversion rates by as much as 72%. Information retention also experiences an increase of over 50%.
- Videos instantly give your brand a lot of credibility. Videos carry with them a sense of professionalism that’s quite difficult to match in the digital world. Given two websites where everything else is equal, which will you trust more, the website with a video presentation or the website without a video presentation? First impressions often count. And videos will provide a whopping first impression for your prospects.
- Videos can easily be delivered to a wide market. They’re not like eZines which require the contact details of your leads beforehand. Videos can actually become viral ever so easily. Just launch one compelling and engaging video and you’ll be surprised by the sheer amount of traffic it will be able to generate for your website.
- Videos are more efficient sales tools than any other digital mediums. You can clearly and efficiently convey whatever you want to share. Videos provide visual and auditory mediums which you can manipulate to present your ideas in the most efficient way possible.
- Videos are known to be highly effective for casual online users who are quite hesitant when it comes to offers on the Internet. Since videos pack more credibility when compared to other mediums, they are more capable of winning the segment of a market that is generally considered as hard-to-get.
- Videos allow a lot of liberty for creative expression. You are not limited to certain styles, or manners, or rules. Your imagination can run free and create the most memorable and exciting package that your viewers are sure to appreciate and enjoy.
- Despite the high demand for videos these days, they are still considered as unique and special presentation formats that are sure to entice people to “tune in” to whatever you want to share through such a medium. You will have fewer problems attracting their attention as videos, by themselves, have the power to draw an audience.
- Videos serve a lot of functions, all of which will be beneficial for your marketing campaign. As we will discuss in later chapters of this eBook, videos can serve as your:
- Products
- instructional materials
- medium for coaching or conferencing
- medium for testimonials
- viral marketing tool
- calls to action
- aesthetic additions to your website
- Your prospects are sure to love the videos you will offer. Videos are not as easily dismissible as other mediums. People generally get excited over videos and this will help you reach them better.
Placing videos on your blogs, the essence of video blogging, will be tantamount to conjoining the two most influential forces on the Internet today. The product – vlogs – is sure to catapult your online business to the next level of prominence for all the reasons we have discussed above.
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