Affiliate Marketing Success
Affiliate marketing is a great earning opportunity that can be conducted through the avenues of the Internet. It involves an affiliate program, where a merchant seeks the help of people to help sell his/her products. The people who will help the merchant sell are called affiliates. For every sale that the affiliate manages to refer, he/she will earn a stated commission. The more sales the affiliate manages to refer, the more profit he/she will gain.
The main affiliate is tasked to “pre-sell.” Pre-selling is very much different from actual selling. Actual selling requires you to garner leads, convert them into sales, process payments, deliver orders, entertain refund requests, provide post-sales support and technical services, and the like. As an affiliate, you are not bound to these responsibilities. Pre-selling only demands that you refer people to the affiliate merchant’s sales page. The affiliate merchant would then take care of the rest.
So, What Is Pre-Selling In A Nutshell?
If we are to define pre-selling, we can say that it is the process of conditioning your prospects’ minds to buy something and leading them to the mechanism that will convince them to make a purchase. From this definition, you’d know that an affiliate’s task is NOT to convince the prospects to buy. No, no, no. The affiliate’s job is merely to lead people to the affiliate merchant’s sales page. Better yet, the affiliate can also condition the prospects’ minds to make a purchase so that the sales page will have an easier time converting them into sales.
I’m going to break down pre-selling into three important components:
1. Finding prospects;
2. Gaining prospects; and
3. Conditioning prospects
All the secrets of affiliate marketing success will revolve around those three components, so I pray that you memorize them, dear friend. Again, for emphasis… Your job as an affiliate is to PRE-SELL the affiliate merchant’s products. If you’re able to master the components of pre-selling, then I am fully confident that you will make it big in this field.
So, where Can you find Affiliate Programs? - There are thousands upon thousands of affiliate programs on the World Wide Web. Each niche, no matter how big or small, has merchants that are employing affiliate systems to increase their direct sales. With information at your finger tips courtesy of this thing we call the Internet, finding these affiliate programs is easy. It’s finding the niche or the market that you want to focus on that might provide a little challenge.
There are many fields that you can concentrate on. You like dogs? Maybe you can consider the broader subject of pets, or a more specific breed like Chihuahua. Better yet, concentrate on a more particular branch, like dog health or dog care. Your choice of market will depend on a variety of factors:
- How well do you know the said market? Passion will bring you a lot of benefits, so you might as well choose a market that you are passionate about from the very beginning.
- How interested are you in the said market? Knowledge is an ongoing commitment. You have to update yourself CONSTANTLY so as not to get left behind with the latest trends and tactics in your particular industry. Might as well choose a market that you are interested in to make the constant search for knowledge more enjoyable and fulfilling.
- What is the outlook for the said market? Naturally, you wouldn’t want to focus on a dying market where the products you are trying to pre-sell have saturated the digital shelves. You want a HUNGRY market, one which will be able to sustain profitability for a long, long time to come. This brings us to the basics of economic succes.
- How big is the demand in the said market? This is the first component of economic success: that demand should be high.
- What is the size of the competition in the said market? This is the second component of economic success: that supply should be low.
Low Supply + High Demand = Profitable Market. This is the ONE FORMULA you should remember when choosing a market. It’s the basic rule of economic success. It’s the secret of many high profit businesses throughout the ages.
You see, high yielding enterprises are not born overnight, and neither are they born out of whim. They are products of meticulous study and consistent hard work and it all begins from selecting the perfect market for their ventures. There are many online tools that you can use to determine the variables at play with the formula above. To determine demand, simply go to www.nichebot.com and type in a subject you have in mind. You will then be taken to a page where a number of keywords and key phrases are suggested, together with the number of times they have been searched for in the search engines.
You will want to choose subjects with high numbers of searches. My personal determinant is at least 1,000,000 searches per month. This will assure me that there are a substantial number of people very much interested in the said subject.Now, finding a sub-topic that commands many searches is not enough. You need to determine how many websites are catering to them, since you’ll be operating on the Internet. Run a search of the sub-topic at www.google.com . Look at the number of web pages that appear, as indicated on the top area of the results page. If the subject commands 1,000,000 searches per month and there are 2,000,000 websites catering to them, then the supply outweighs the demand and the chances of succeeding as an affiliate in such a field will be slimmer but if the subject commands 1,000,000 searches per month and there are only 2,000 websites catering to them, then you have for yourself a goldmine. This is how you find a fertile market on the World Wide Web.
So, When can you start? - You can start as soon as possible! You can even start right now, while reading these page. As they say, experience is the best teacher, and what better way to learn than to immediately apply what you have read. You can’t expect a great gastronomic experience if you’re in the wrong restaurant, right? In the same light, you can’t expect a rewarding affiliate marketing experience if you’re enrolled under the wrong program. It’s one of the primary rules of the game: always choose the right – if not the best – affiliate program out there.
Here’s what to look for in an affiliate program.
- A hot-selling product. Personally, this is my number one concern. I will not be able to earn as an affiliate if I cannot pre-sell any products, right? Hence, I always look for programs offering products that have a proven value in a particular market, or at the very least, products which offer a lot of promise.
- Gratuitous commission scheme. This is secondary only to the factor above. The minimum commission rate for me is 50%. Anything lower may take more consideration. This shouldn’t be a problem though, as most affiliate programs offer 50% commission per sale these days.
- A program that is well known for its credibility. Who would want to associate themselves with flash-in-the-pan, fly-by-night establishments, right? You want to be a winner? Stick with a winner! You will need to rely on recommendations and your own exercise of due diligence to find such an affiliate program.
- A program that has an excellent post-sales service. In affiliate marketing, refund requests are your enemies. You may be led to believe that you have bagged a sale, but if a refund is requested later on, you won’t get any commission. A program that has excellent post-sales support will be able to minimize such requests, and consequently, will be able to protect your interests.
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