Ezine Publisher Manual
It’s no secret. There is gold in your mailing list waiting to be harvested. If you have built a sizable mailing list for your online business and if you have established good relationships with your subscribers, then it will be easy for you to earn from them. Whether you’re going to pre-sell an affiliate product you are promoting, directly sell a product of your own creation, or simply invite them to your website over and over again hoping to win some clicks for your Pay-Per- Click (PPC) campaign, the fuel for your success can be found in your mailing list.
This is not a new phenomenon. This is not exclusive to businesses conducted over the Internet.
Decades ago, before the first 14K residential modem was even distributed, businesses both small and large had been in a constant quest to build their mailing lists – composed of physical addresses at that time – so that they’d have a lot of recipients for their sales pitches, encapsulated in what were once known as direct mail copies. It was the age of copywriters, as sales were often made or broken through the words used in the aforementioned direct mails. A series of words, chosen carefully and used correctly, had the power to convert a “maybe” into an enthusiastic “yes.”
Copywriters were paid thousands of dollars. The renowned ones were even paid millions and the results were fantastic. For many years, direct mail marketing was king.
Email marketing can trace its roots from direct mail marketing. The same concepts can be observed.
- It’s a game of building a huge mailing list composed of contact details of real people who will read the mails you send them.
- It’s a game of persuasion. Your success will depend upon the words you use, and more importantly, the strategies you employ.
- It’s a game of conversion. The epoch of the process is the conversion, or that point when your readers become paying customers.
- It’s a game of patience. Immediate sales are rarely expected. Often, it’s a matter of capturing leads and building trust… things which will eventually transform into sales.
- It’s a game of gimmicks. He who can present the catchiest offer will win the readers and he who wins the readers has a better chance of bagging some sales.
If you have an online business, regardless of what it may be, and you haven’t tried email marketing yet, I have one question for you… Why?
Most of your sales will NOT come from the visitors you garner from the search engines. They will NOT come from the visitors you win from some ads you placed somewhere. They will NOT come from casual visitors who just managed to type in your URL. They will come from the members of your mailing list – the people who have shown substantial interest in what you have to offer by signing up for your service.
Now here’s the deal. Once you have them locked up on your mailing list, things will be easier. You already have their contact details. You already have their permission to send them some mail anytime you wish. It’s just a matter of delivering the right words. But how will you be able to make them join your mailing list in the first place? How will you be able to convince them to sign up? What can you possibly offer in exchange for their consent to receive mail from you?
Throughout the short history of email marketing, one technique has proven to be a universal force in winning signups to build an online business’ mailing list. It’s called an electronic magazine or an eZine. Let’s put it this way… after a daylong shopping spree, have you felt the urge to buy reading material from the bookstore or the magazine stand? Something you can read as you unwind at home? It’s a natural instinct in this day and age. After all, we are in the glory days of what many sociologists have labeled as the Age of Information. We have developed a tendency to read, to devour every bit of information that comes our way. It’s the new human condition. It has become an integral part of our nature and an eZine is a way to capitalize on this newly emergent need.
As a web publisher who commits to delivering to your subscribers a digital copy of your eZine within certain intervals, you commit to providing for them the information they want to receive. And this is a great way to encourage them to subscribe to your mailing list. Ezines are one of the best motivators for signups. They are one of the primary come-ons in email marketing. And eZines have their distinct benefits for the online businessman:
- Ezines are not difficult to prepare.
- Writing and preparing your own eZine can be a very enjoyable experience, one that you may even get addicted to.
- Ezines do not cost a lot in terms of financial investment.
- Ezines are a venue where you can promote your products, services, or websites… free of charge!
- You can even earn from your eZine by selling ad space to other Internet marketers.
- Ezines will help you build your business’ brand, as well as your reputation as a knowledgeable and trustworthy member of the Internet marketing industry.
There are many calls to action that you can implement to lead your visitors into subscribing to your mailing list and offering an eZine is one of the most potent of the lot. It is a timeless strategy that the best online marketing minds of our times are universally practicing. And it’s something you should be implementing as well. There’s more to eZines than what people would expect and you have a front row seat to what will most certainly be a truly illuminating discovery… welcome!
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