• People respond more to videos. They are more appreciative of what they can actually hear and see, after all, instead of what they can only read. Even during the age of the Internet, people have been responding more to TV spots compared to print ads. There were even campaigns that integrated VHS tapes with their direct mails in order to improve conversion. In a study conducted by the Wharton School of Business, it was revealed that videos increase conversion rates by as much as 72%. Information retention also experiences an increase of over 50%.

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This is something that online businesses do not enjoy as with everything else on the World Wide Web, the experience is merely virtual.

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We are ego-driven animals. We naturally assume that we are thinking about the right things and that we have the right answers. Our own personal perspectives are beyond recrimination or criticism. We are smart, well researched, and one hundred percent correct but really when it comes to sales, no one cares. We are unimportant. It might hurt to say it, but when it comes to sales, our opinions don’t mean anything. Our perspectives don’t sell products. We don’t matter.

Of course, we do matter on some level. We are the ones who have to find prospects and pitch them. If we do a good job, we make money. Thus, we are a critical component to every sale. However, our personal tendencies and preferences, our individual perspective, and our assessment of a product or service is unimportant. The only attitude that matters is that of the buyer.

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This, my friend, is the power of packaging.

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If you don’t know the niche first, you risk investing in PLR products that don’t serve a burning need within the interested population or you may end up spending on an ebook that will have to compete with a superior product. Never buy that seemingly perfect title unless you already know that you can make it into a winner. Start with the market first, and find the product second.

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Companies have been outsourcing work for decades.  As early as the 1950’s, when telephones became an item that was present in most households, established enterprises have been contracting housewives who were looking for some additional income for their families to do particular work that they could carry out from the comfort of their own homes.  All they needed were some documents that they’d receive from a package sent by the employer, a telephone line to facilitate communication, and a semblance of supervision.  This began what we now call telecommuting.

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The answer to this can be summed up in just two words — passive income!

In other words, running a membership site means that your members must pay a regular subscription to retain their right to receive the information that you publish. In the most common scenario, this will be a monthly subscription which means that this money will come in from each and every individual member every month for as long as the individual decides to keep their membership alive. Now, stated in these stark, black and white terms, this message perhaps loses some of its power, so allow me to give you an example in order to demonstrate just how powerful this can be.

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This is not a new phenomenon. This is not exclusive to businesses conducted over the Internet.

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Determining what kind of product would best serve the needs of a particular market will require a little research, but most of it is common sense.  There is no exact science behind it, save for helpful statistics that will aid you in discovering useful trends. Let’s illustrate.

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The main affiliate is tasked to “pre-sell.”  Pre-selling is very much different from actual selling. Actual selling requires you to garner leads, convert them into sales, process payments, deliver orders, entertain refund requests, provide post-sales support and technical services, and the like.  As an affiliate, you are not bound to these responsibilities. Pre-selling only demands that you refer people to the affiliate merchant’s sales page.  The affiliate merchant would then take care of the rest.

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