Since we will be catering to an online market, we will concern ourselves with digital products.  Information is the primary commodity exchanged over the Internet.  Your product should be focused on information about the subject you have chosen to pursue.  This is very fundamental. And your product should also be capable of digital delivery.  Your audience will want to receive the information/solution you are providing really fast, and digital delivery is the only way you can answer this desire.  Additionally, digital delivery will also eliminate the problems of having to ship the product to the purchasers, as well as the added burden of having to reserve storage space for undelivered items.

Determining what kind of product would best serve the needs of a particular market will require a little research, but most of it is common sense.  There is no exact science behind it, save for helpful statistics that will aid you in discovering useful trends. Let’s illustrate.

If you want to service the need of dog lovers for information about dog grooming, for example, what is the best product you could prepare for them? - That’s right!  They need to know about specific steps on how to care for the appearance of their beloved canine pets.  The best way you can do this is through the use of words and images. Words and images are best conveyed through electronic books, or eBooks.

An eBook is one of the easiest information products that you can create.  All that is required is good writing skill.  Since you will basically prepare a how-to guide for dog lovers desiring information on how to properly groom their dogs, you are not expected to write a Shakespearean masterpiece.  Keeping it simple and straight to the point is the way to go.  And often, such an eBook-guide can be written with serviceable writing flair.

An eBook is composed of at least 30 pages of text and images about the subject it aims to propound.  Anything less than 30 pages could properly be designated as a special report. Both an eBook and a special report have become staples in the Internet marketing industry.  Believe it or not, a lot of online businessmen have made millions of dollars with one of these products alone. But eBooks and special reports aren’t the only information products you can create. There are a lot of other choices, all of which are well-suited for particular markets and for particular needs.

Let’s take a look at the other information products you can prepare, aside from eBooks and special reports.

• Electronic courses, or eCourses.  You can teach people about subjects you have mastered through a series of lessons designed to guide them from the most basic concepts to the more advanced implementations.  And since written words are the primary conveyors of information on the Internet, you can devise a series of written lessons to achieve this purpose.  There are many ways by which you can deliver these lessons.
• Audio products.  Current Internet technology allows for the transmission of compressed data for faster downloads.  This has made information products delivered through recorded audio very popular.  With the mp3 format, you can even create podcasts that your customers can download and listen to through their portable media players, like the Apple iPod.  Since many people respond more to what they can hear, audio products are sometimes more preferred than written presentations.
• Video products.  If people respond more to what they can hear rather than what they can merely read, what more when they can actually see and witness the information that is shared?  There are a lot of tools you can use to come up with your own video product.  Want to tell people how to make money online?  Don’t just write about it.  Record how you work and show them how it should be done!  Want to inform dog owners how to properly groom their pets?  Again, you don’t have to write down the steps.  Film yourself and show them how to go about it.  With current file formats, you can easily compress your video files for faster downloads as well.
• Software programs.  Certain markets look for specific solutions, and this is what software programs provide.  Are the members of your target market looking for ways on how to convert .3gp files into .avi files while they’re burning those CDs?  Don’t write an eBook about it.  Give them the solution they need by creating a software program that answers their concerns.
• Pre-made websites.  Sometimes, the solution your target market is looking for cannot be provided by a tool.  Sometimes, they are looking for prepared products that they would otherwise have to prepare themselves.  Websites are one of them.  With the rising popularity of content sites these days, you can actually create and sell pre-made pages which will save them the time and effort involved in having to create them themselves.
• Databases.  As with pre-made websites, some people would rather purchase built databases instead of going through the menial tasks of having to create one.  You can again spare them the time and effort they have to invest by providing prepared databases for their usage.

Now, I understand your concerns upon reading the selection above. They sound intimidating, right?  It seems like you need some special training in order to create any one of these digital products.

Actually, you don’t.

All the steps you need to take can be found in the Information Product Creation Manual.  Creating your own digital product – any digital product – is quite easy, except, of course, for software programs that, obviously, require programming skills.  The others, however, can be created by anyone.

All that is needed is a little imagination.

You will know exactly what they are, how to create them from scratch, and how to maximize their potential. Our goal is to create a digital product that will be profitable for your online business for many, many years… a product that is truly yours in every sense. You will have full control over this product. You will chart its fate.

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This entry was posted on Wednesday, February 6th, 2008 at 10:44 pm and is filed under eBooks & Reports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.