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The Art of Creating Information on Demand
from: Daniel CortesThere is so much misinformation out there about how to go about choosing the topic of an informational product and creating an information on demand product for which there will be a large pool of customers eager, ready, willing and able to buy that product.
There are many long articles and dissertations on the Internet that will tell you that the way to choose a topic for an informational product is to simply type a few words into a search engine and see how many hits you get. Nothing could be further from the truth. You might go to Google and type in 'crab'.
You might even go to the Overture search tool and type in 'crab'. You will get pages and pages of hits but that doesn't mean that anybody is willing to buy an informational product about crabs. The only thing it means is that there is a lot of information on the Internet about crabs. If you trusted this search and acted on the fact that you got a lot of hits, you will work hard at creating an informational product for which there will be no market and no buyers.
You will have invested many hours of research that you will never make the first penny on. You will know a lot about crabs but that won't buy milk for the baby. There are effective ways to search out topics to create information on demand products for, though. They aren't as easy or as quick as using a search engine of the Overture Search Tool but they are a lot more effective. One such way is to visit online forums. It isn't necessary to join the forums or participate in them. Most forums are public and you can read the posts and discover the hot topics of conversation. (An awesome tool for spying on forums is the Turbo Spy Forum)
When you see a recurring theme, you may have found the topic of your next information on demand product. Of course, it doesn't hurt to join the forum and participate in the conversation. This will give you the opportunity to ask questions and gather information. Visiting blogs can be useful in finding the topic of your next information on demand product, as well. You can fairly quickly see what is on the minds of those who are posting to blogs.
It's easy to spot controversy... controversy is profitable. You might even find topics for two informational products, one expounding the strong points of each side of a hot topic issue. Yet another place to look for topics of on-demand informational products in by subscribing to E-zines. Note what kinds of informational products the publishers of these E-zines are promoting. You will get emails from the publishers of the E-zines and you will be able to determine what products they are promoting. If several publishers are promoting the same kind of product then you can bet its hot.
Hard copy newspapers and magazines are another place to search for topics. It's hard to believe but people who live and die by the Internet do still subscribe to and read them. Particularly note the letters to the editor section and the business and entertainment sections of these publications. Note the subject matter being aired on Network television. Pay particular attention to the news magazine programs. Networks have deep pockets and they pay people a lot of money to figure out what subjects the public will be most interested in.
You need to know what people are talking about and what they are most urgent concerns are. These are the things that determine what on-demand informational products will have a ready made market for your product. The creation of an informational product that will be successful depends on several factors. Just blindly pulling a topic out of thin air will almost certainly guarantee failure rather than success.
Also, the subject covered in the product needs to have mass appeal at least to a particular market or niche. The next thing to determine is people would be willing to actually pay for the information that will be contained in the informational product that you are considering.
If the only information you can provide is readily available, you may not have many takers, although it is true that some people will, most won't. The information that you are planning to publish, needs to be timely and relevant. It must be cutting edge information, in order for people to be willing to pay you for it.
Finally, the information that you are considering creating an informational product from must make people feel better, look better, help them make more money, have fun, or solve a problem that they have. If it doesn't do any of the above, you should look for a different topic.
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Daniel Cortes is a versatile Internet/Niche Marketer with a successful Direct Marketing background author and publisher of the "DirectEzine" Newsletter.
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