The Importance Of Web Traffic
There are three basic ways of earning money online:
- Selling products or services;
- Pre-selling products as an affiliate; and
- Enrollment with Pay Per Click (PPC) programs.
If your online business is involved in selling products, either those of your own creation or through resale rights you have purchased from others, you will need a website that will serve as your store on the Internet. This website will be the place where your customers can view the items and where you can convince them to make a purchase.
If you’re already an affiliate of one or more affiliate programs, then you have already been told that affiliate programs are the fastest ways of making money online. With very handsome commission schemes and an obligation to merely pre-sell the affiliate merchant’s products, affiliate programs can bring in the bacon on a regular basis.
If you are enrolled with a PPC program like Google AdSense, then you will have to provide high quality content for your website. This is what people will be after and this will be the reason why they visit your website and consequently see and click the displayed ads.
But one thing is certain. Regardless of what business model you choose, you most definitely need a website to make it profitable. In most instances, a website is the primary component of an online business’ existence. Without a website, the said business is as good as dead. And websites are worthless if no one visits them. This is where traffic becomes important. Good, regular traffic will give you the visitors your website, as well as your online business, need.
Consider the following:
- Your business’ potential customers will come from the traffic you are able to lead to your website.
- You will have to persuade your potential customers into purchasing your product, and this can only be done through a sales page that is hosted on your website. You need traffic so that people will read such a sales page.
- If you’re involved with affiliate programs, you will have to generate a lot of traffic to your website that contains your affiliate links. Coincidentally, with affiliate programs, you can also generate traffic to the affiliate merchant’s sales page through your affiliate links. This would ensure maximum profit.
- With websites enrolled with PPC programs, you will need to garner a lot of traffic to increase your Click Through Rate (CTR), which is basically the number of people who click on the ads displayed on your website. With PPC programs, a higher CTR means higher earnings.
The basic rule is this: the higher the volume of traffic that passes through your website, the higher your profit will be. Traffic will spell your success. Lack of traffic will spell your doom. Hence, traffic should be one of the primary focuses of your online business. There are two kinds of traffic you can generate for your online business.
TARGETED TRAFFIC
It refers to the volume of people that you have specifically aimed for in your marketing campaigns. These are the people who have the highest likelihood of purchasing your products. For example, if your online business is catering to dog grooming, you would have to aim for dog owners. If dog owners visit your website, you could say that you’re successful in generating targeted traffic. Being able to garner targeted traffic will require some marketing research. Knowing where your target market can be found is an essential first step. Focusing your marketing strategies on this target market will fetch for you quality visitors who have a greater possibility of being converted into paying customers.
UNTARGETED TRAFFIC
On the other hand, refers to the volume of visitors which you have tried to win en masse, meaning, your marketing strategies focused on generating general traffic regardless of the demographics and projected preferences of your market. It is easier to garner untargeted traffic, but the percentage of successful sales you will get from them will be substantially smaller. It’s still a good approach, however, as like what we’ve discussed earlier - traffic at its core is still a numbers game. Before deciding on which marketing strategies to employ, you have to study what kind of traffic would be best for your online business.
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